La Aurora USA LLC Officially Launches
Back in November 2022, La Aurora announced the formation of La Aurora USA LLC (LUSA) . The new entity will assume sales and marketing efforts for L...
Back in November 2022, La Aurora announced the formation of La Aurora USA LLC (LUSA) . The new entity will assume sales and marketing efforts for La Aurora's cigar brands in the U.S. This month marks the official launch of LUSA, and with that move the transition from former distributor, Miami Cigar and Company has officially taken place. Concurrently, LUSA has announced its team handling sales and operations going forward. 'La Aurora was founded in 1903 with a humble creed to work for the common good, maintaining integrity, authenticity, frankness, perseverance, honesty, and a passion for excellence,' said Guillermo León, President of La Aurora.